RIDEM | Portfolio

The Rhode Island Department of Environmental Management initiated a campaign to bolster their RI Seafood brand awareness campaign, and DDL Advertising was selected for the task. We exceeded expectations, employing our expertise to create a cohesive brand presence across billboards, digital platforms, and paid social media campaigns. Utilizing RIDEM’s striking photography, DDL Advertising skillfully blended our creative insights, producing a campaign that resonated deeply with the audience.

Through numerous consultations, asset collection, and a deep dive into the campaign’s requirements, DDL Advertising launched an extensive media strategy to support various goals for the season. By leveraging out-of-home advertising, digital, and social media channels, we have effectively immersed the RI market in the campaign, showcasing the individuals, locations, and environments where fresh seafood is available in the Ocean State. Our efforts have significantly enhanced both brand and specific campaign awareness both in the local market and online.