RIDE | Americorps

DDL Advertising worked with the Rhode Island Department of Education on their Serve RI initiative. Through this campaign, RIDE wanted to increase awareness of the programming, and drive applications through targeted ad sets.

Our team had the pleasure of capturing all of the collateral used in this campaign from concepting, coordinating, shooting, editing, and placing. These ads ran on digital platforms through programmatic display, OTT, and YouTube. The goal of this campaign was to reach 17-26 year olds looking to better themselves and the lives of others.

DDL wanted to ensure that we hit the main demographic of 17-26 year olds and their behaviors, interests and viewing habits.