Artificial Intelligence in MarketingAdvancements in Artificial Intelligence (AI) and the new ways it can be used have been all the buzz! Hearing about deep fakes,...
The Psychology of Influencer Marketing
Have you ever participated in something just because your friend was? Or bought something because it looked good on somebody else? This phenomenon is known...
Looking for a new platform to market your business?
We all know the powerhouse social media platforms: Instagram, TikTok, Facebook, and Twitter. These have become staples in the marketing industry… but there are some...
Why Short-form Video Marketing is Dominating Marketing Strategies
Short-form video advertising is everywhere. We’ve all seen the TikToks and the Instagram Reels… they are taking over the social media landscape. After TikTok was...
The Growth of OTT, CTV & Linear TV – A Media Buyers Guide
OTT (Over-the-Top) Here at DDL Advertising, we specialize in buying all forms of media depending on our client’s needs. DDL Advertising recently took part in...
The Impact of “Super Bowl” Advertising
Ah, Super Bowl Sunday, the culmination of an American tradition. Grown men tackling each other to the ground, it’s precisely the activity that keeps the...