Michelle Masse was fourteen when she started filing paperwork at her father’s dealership. Her father, Paul Masse, is a household name when it comes to...
Color Branding & How It Influences Your Purchase
It is no surprise that color is highly impactful on people in their everyday lives and as consumers in the market. To state the obvious,...
DDL Highlight’s: Mother’s Day!
Most people would agree that moms deserve more than only one recognized day a year. On Mother’s Day we celebrate them by taking them out...
DDL Highlight’s: Teamwork Made My Dream Work
My name is Lindsay Beaulieu and I am a rising senior anticipating a Bachelor’s degree in Advertising and Marketing Communications at Johnson & Wales University. Prior...
DDL Highlight’s: Father’s Day!
DDL Advertising created a blog about mothers for Mother’s Day so we had to be fair and write one for dads… Just before summer approaches,...
Market Trends 2017: Consumer vs. Business
Buyer Persona There are countless companies out there supporting the idea that advertising, and marketing for that matter, should be consumer driven. The idea that...