We just recently celebrated the 30th anniversary of the American Disabilities Act, a landmark ruling that affords Americans with a wide spectrum of disabilities and...
What is Advertising Tone and Why it’s Important
https://www.youtube.com/watch?v=j9x15lR9VIg In April of 2017 Pepsi released a primetime commercial featuring Kendall Jenner walking through a mob of protestors clashing with police. She parts the...
Tips To A Successful Marketing Campaign
When creating a campaign for your brand, there are so many factors to consider: Will this campaign receive a positive response? How will my audience...
The Growth of Social Media & Why It’s Here to Stay!
Social media marketing is not just a fad, it continues to grow and help business succeed by being cost effective, cutting back on time needed...
The Best Things in Life are Free: The What, Why, and How of Word of Mouth Marketing
What is Word of Mouth Marketing? Each year, organizations waste millions of dollars using traditional marketing on millennials. Instead, companies should focus on word of...
Color Branding & How It Influences Your Purchase
It is no surprise that color is highly impactful on people in their everyday lives and as consumers in the market. To state the obvious,...