In today's competitive marketplace, small businesses face the daunting task of standing out among larger corporations with bigger budgets and more resources. However, digital marketing...
Master Your Copywriting: The “What’s In It for Me” Approach
Real Humans crave which of the following?a. Buzzword-heavy copy that doesn’t resonateb. Actual experience in words they can understandc. Who cares? Just use ChatGPT. I...
What is Advertising Tone and Why it’s Important
https://www.youtube.com/watch?v=j9x15lR9VIg In April of 2017 Pepsi released a primetime commercial featuring Kendall Jenner walking through a mob of protestors clashing with police. She parts the...
5 Reasons the Resume is Dying Due to Digital Personal Branding
The Resume is Fading… It is without doubt that the traditional resume is beginning to dissolve in thin air as efforts shift to digital personal...
DDL Highlight’s: Ken Rocha Collision – Gets You Back on the Road
From creative elements and website design to traditional and digital advertising collateral, we worked to provide rebranding services to Ken Rocha Collision to better position...
RISLA x Pandora – Switching The Dial on Media Buying
AM/FM radio certainly has its place in all our clients’ media buying plans, however I am always excited and happy to mix in some new...