When creating a campaign for your brand, there are so many factors to consider: Will this campaign receive a positive response? How will my audience...
How Halloween Became A $9 Billion Dollar Industry
It’s that time of the year again where the ghouls and goblins come out for a scare, but how did Halloween really originate? Many believe...
How to Guide: Effectively Connecting with College Students
Categorizing college students as Millennials has become an almost buzz word to describe this demographic. The age range for Millennials is still contested. However, it...
SEO: A Beginners Guide to Search Engine Optimization Best Practices
Optimizing your pages for organic search results placement is one step in building a strong online presence. Improving SEO practices is one of the many...
Fencing Out the Competition – A Guide to Geofencing
Geofencing is an up-and-coming digital advertising trend that’s really making its mark in the industry. In fact, according to Post Funnel, 53% of consumers visit a...
Is Influencer Marketing The Next Big Thing?
Influencer marketing is becoming the next big thing in the social media industry. Brands are spending millions of dollars on influencers to help promote their...