It’s no secret digital marketing is taking up more of advertisers marketing dollars. It’s not hard to see why. More specifically, mobile marketing is also becoming increasingly popular. We have become a society constantly on our phones or tablets. Why wouldn’t you try to reach your target audience there?
In fact U.S. users are now spending the majority of their time consuming digital media within mobile applications, according to a new study released by comScore. That means mobile apps, including the number 1 most popular app Facebook, eat up more of our time than desktop usage or mobile web surfing, accounting for 52% of the time spent using digital media. Combined with mobile web, mobile usage as a whole accounts for 60% of time spent, while desktop-based digital media consumption makes up the remaining 40%.
Apps today are driving the majority of media consumption activity, the report claims, now accounting for 7 out of every 8 minutes of media consumption on mobile devices. On smartphones, app activity is even higher, at 88% usage versus 82% on tablets.
DDL launched a digital geo-fencing mobile campaign from Providence, Rhode Island to Texas for our client, Antonio’s Pizza by the Slice which is advertising this special in five of its locations. The target college kids, who we know are always on their phone.