From creative elements and website design to traditional and digital advertising collateral, we worked to provide rebranding services to Ken Rocha Collision to better position them in the auto service industry.
Logo Design:
First things first: freshen up their outdated logo.
We designed several logos for Ken Rocha Collision to choose from ranging from modern styles to more sharp designs.
The logo they chose is accurately reflects their values as an auto and collision shop. This modernized logo represents movement and speed with the sleek car image emphasizing their fast repair service. And the final logo is… drum roll please!Here it is! The final logo renditions were designed in inverse colors so they can be applied universally for white or black backgrounds.
Slogan:
Now that they chose a modernized logo design as a part of their branding, it was time to pick a catchy slogan. After developing a number of clever slogans. Here’s a few we came up with:
- One call will fix it all
- We strive for a safe drive
- Car repair that’s fast and lasts
- Your #1 repair decision
- Your go to decision for everything collision
They decided to go with “your go-to decision for everything collision.” Once they chose the slogan they liked, we began implementing it into some of their marketing collateral and creative design.
Marketing Collateral:
Next, we designed their marketing collateral including letterheads and business cards.
Letterhead & business card mockups
Business card design
Website:
Once we got all of the creative elements sorted out, we built and designed a fully responsive WordPress website to support their new branding. Plus, we set up a new domain to make it that much easier for potential customers to find their site.
Media Planning:
In addition, we set up a media plan across Lite Rock 105.1 with popular host, Paul Giammarco including live reads, drive time coverage, and 4x airchecks! Listen below!
Air Check
by Paul GiammarcoAudio Player00:00Use Up/Down Arrow keys to increase or decrease volume.
Air Check 2
by Paul GiammarcoAudio Player00:00Use Up/Down Arrow keys to increase or decrease volume.Afternoon Drive Host, Paul Giammarco even stopped by their shop to say hello!
Facebook:
We currently manage their Facebook page and post branded and organic posts. Check out their page here to see other fun posts like this one below!
Rebranding services are just one of many things we do here at DDL Advertising. Check out some of our other great projects here.