Portfolio
Portfolio Overview
Check Out All Our Awesome work
Our portfolio isn’t just a showcase; it’s a testament to our versatility and commitment to excellence. Whether it’s through captivating print campaigns that leap off the page, dynamic out-of-home displays that command attention, immersive video content that tells stories, captivating photography that captures the essence, or engaging social media strategies that spark conversations, we’ve done it all—and more.
At DDL Advertising, our expertise goes beyond just creating eye-catching visuals. We’re masters of strategy, branding virtuosos, and media mavens. From crafting compelling brand identities to devising foolproof marketing strategies, from building intuitive websites to executing targeted media buying plans, our comprehensive suite of services ensures that every aspect of your campaign is meticulously handled with finesse.
But what truly sets us apart is our unwavering dedication to delivering results. We measure our success not just by the accolades we receive but by the tangible impact we create for our clients. Whether it’s increased sales, enhanced brand awareness, or driving meaningful engagement, our work speaks volumes about the effectiveness of our approach.
Portfolio Overview
RIDE | Attendance Matters
Since 2022, DDL Advertising has been a driving force behind the “Attendance Matters RI” initiative by the Rhode Island Department of Education. Our work includes comprehensive strategy development, media buying, logo design, and the creation of animated videos that effectively communicate the importance of student attendance. Through our creative efforts, we’ve helped build a campaign that resonates with families and educators alike, reinforcing the critical role of attendance in student success in the RI community Explore how we’ve partnered with “Attendance Matters RI” to make a lasting impact on education across the state.
PVDFest
In 2024, PVDFest is embarking on an exciting new chapter with a rebrand and repositioning to celebrate its 20th anniversary, including a move to a new location within the city. Since 2019, DDL Advertising has been proud to be part of the team effort behind the branding of Providence’s iconic festival. Our role has included crafting visually compelling outdoor signage, stage banners, bus wraps, and creating a cohesive social media presence that reflects the festival’s vibrant celebration of music and art.
Each year, our team faces the challenge of building on previous successes, continually elevating PVDFest’s brand to captivate both new and returning attendees. This year, with the rebrand and new location, we are excited to push the boundaries even further, working closely with the festival team to ensure the 20th anniversary is a standout experience for all.
Our design approach is rooted in understanding the festival’s evolving nature and translating that energy into impactful branding. From outdoor displays to social media visuals, our team strives to make PVDFest not just an event, but a visual spectacle that reflects the creativity and joy of Providence’s cultural heart.
Check out how the DDL team has collaborated with PVDFest over the years, and enjoy some behind-the-scenes moments from the festival!
Bow Wow Labs
In our exciting collaboration with Bow Wow Labs, a Fortune 500 pet care company, DDL whipped up a branding storm that turned heads and wagged tails. Our makeover of their packaging and merchandising design not only made Bow Wow Labs pop on Target’s shelves, nationwide, but also wrapped the brand in fun and safety, making it irresistible to pet lovers. By weaving in a loyalty program, we created a close-knit community, binding customers with the joy of rewarding experiences.
Launching new products became a celebration of innovation, with DDL steering the narrative to spotlight Bow Wow Labs’ creative solutions for pets. Our digital prowess shone through advertising that caught eyes across screens and social media content that sparked conversations and laughter in equal measure. Personalized emails kept the warmth of Bow Wow Labs in inboxes, turning every message into a heartwarming nudge from a furry friend.
From new product rollouts, national CTV, digital and email campaigns to photo and video shoots. Check out all of the ways we have worked with BWL over the years and some BTS.
We even shared the 5 star review they left us on Google.
The Good Shark
DDL Advertising was instrumental in evolving The Good Shark from a mere concept into a powerful brand that blends fashion with purpose. By establishing a unique brand standard and voice, we laid the groundwork for a narrative that goes beyond aesthetics. Our creation of a custom website and garment designs breathed life into this narrative, ensuring every piece tells a part of The Good Shark’s story.
Through our in-house photography and videography, we captured the essence and impact of the brand, engaging audiences with content that mirrors their mission. This comprehensive branding journey crafted by DDL not only elevated The Good Shark in the fashion world but also underscored its commitment to making a meaningful difference.
The Good Shark is a testament to how style can be a vehicle for change, inviting everyone it touches to be part of something bigger. Take a dive deeper and discover how fashion meets purpose, inspiring a wave of change.
Check out all of the work we have executed for this ecom startup and kind words our client has shared about working with us.
RIDE | Americorps
DDL Advertising is proud to partner with the Rhode Island Department of Education (RIDE) on two impactful campaigns for the Serve RI AmeriCorps initiative. Our work aimed to elevate awareness of the program and drive applications, connecting with individuals passionate about making a difference in their communities.
For these campaigns, our team managed every creative element—from initial concept and coordination to shooting, editing, and strategic ad placements. The campaigns reached audiences on digital platforms, including programmatic display, OTT, and YouTube, ensuring visibility where it matters most.
Our approach targeted the core demographic of 17-26-year-olds, tailoring each ad to their behaviors, interests, and preferred content platforms. DDL Advertising remains committed to supporting RIDE’s mission by effectively reaching young adults eager to serve and make an impact.
RHode Island College - Hope Scholarship
Since 2021 we have been planning, managing and executing almost all Rhode Island College’s marketing efforts from a “Be Bold” rebrand, transfer campaigns, summer programs, and more, DDL planned a $120,000 “blitz” campaign for Rhode Island College to spread the word about The Hope Scholarship. Leaning heavily on Streaming TV and prime time positions, RIC is expecting to see over 6M impressions, supported with additional traditional media tactics as part of separate campaigns. This campaign also included added value interviews with WJAR and WPRI. The creative was conceptualized, produced, and edited by DDL advertising as well.
The Hope Scholarship is a first of its kind in Rhode Island academic award. For students who meet its criteria they received their third and four years at Rhode Island College tuition free. That’s a four year degree with two years tuition free.
Nexterra
Nexterra is a dent repair solutions company with national and international recognition. The DDL team assists them with branding for van wrap designs, trade show displays, digital advertisements, and educational pamphlets. Our expertise has helped evolve their B2B and B2C branding, positioning them prominently with consumers, insurance, and business partners alike.
Through targeted campaigns, precise media buying, and creative storytelling, we drive brand awareness and engagement at a national level. Our holistic approach aligns with each client’s goals, whether introducing new vehicles, fostering dealership relationships, or enhancing online presence. We focus on measurable results and strategic growth, establishing our clients as leaders in their fields.
Additionally, we set up automated survey and review requests and provide review management through Birdeye, helping clients build and maintain a strong online reputation. From marketing collateral and social media to digital ads and videography, here is some of the work we are most proud of—along with the 5-star review on Google left for DDL Advertising.
RI Department of Environmental Management
The Rhode Island Department of Environmental Management initiated a campaign to bolster their RI Seafood brand awareness campaign, and DDL Advertising was selected for the task. We exceeded expectations, employing our expertise to create a cohesive brand presence across billboards, digital platforms, and paid social media campaigns. Utilizing RIDEM’s striking photography, DDL Advertising skillfully blended our creative insights, producing a campaign that resonated deeply with the audience.
Through numerous consultations, asset collection, and a deep dive into the campaign’s requirements, DDL Advertising launched an extensive media strategy to support various goals for the season. By leveraging out-of-home advertising, digital, and social media channels, we have effectively immersed the RI market in the campaign, showcasing the individuals, locations, and environments where fresh seafood is available in the Ocean State. Our efforts have significantly enhanced both brand and specific campaign awareness both in the local market and online.
Check out all of the work we have executed for this campaign.
Longplex
DDL Advertising has been partnered with Longplex Family & Sports Center since its inception back in 2016. DDL Advertising’s Boss Lady even thought of the companies name so many people have grown to know. DDL Advertising has been part of building Longplex from the ground up. We not only created the name but logo, website, and the company’s whole look and feel. As well as most of the entities inside the establishment, such as Sports Kitchen and LP Fitness.
Through the years and today we continue to provide all of their designs from billboards, digital and paid social advertisements, merch designs, direct mail to print collateral. We manage not only the overall brand awareness but targeted advertising, securing outside sponsorships, PR and more. We help manage their social media platforms and have produced several videos for local broadcast advertising to investment solicitation.
Collaborating closely with our client over the years, we crafted comprehensive strategies aimed at boosting awareness and engaging their target audience more effectively. There is still so much to be done and we are proud to be a part of all Longplex’s success.
Check out all of the work we have executed and kind words our client has shared about working with us.
Seasons Corner Market
We have been working with Seasons Corner Market for 10 years. When the owner hired us the only asset they had was a logo. Since then we have worked hand in hand with them to help grow awareness and position them as the top-notch C-Chain store in the region. From its modest beginnings with just a handful of stores, we have been alongside Seasons Corner Market, assisting in its expansion to become a distinguished presence with over 50 locations across New England. Our agency’s contribution through strategic media buying and comprehensive marketing strategies has played a pivotal role in this success story.
Our collaboration has been deeply rooted in understanding Seasons Corner Market’s vision and the communities it serves, allowing us to tailor campaigns that effectively communicate their values and offerings to exceed customers expectations.
As Seasons Corner Market has grown, our strategies have evolved to meet the changing landscape, ensuring that each campaign not only resonates with the target audience but also supports the brand’s overarching goals of growth for guests to know they are so much more than a convenience store.
The trust placed in DDL Advertising to oversee and execute over the last ten years is a testament to our expertise and relationship with the Seasons Corner Market team. We have also helped with their newest venture Corner Market Cafes, which are opening up in Seasons throughout the region. So as Seasons continues to flourish across New England, DDL Advertising looks forward to continuing our support, driving further growth and helping to solidify their position as a leader in the convenience store sector.
Check out all of the ways we have worked with Seasons over the years and some BTS.
Rhode Island Lottery
DDL Advertising takes pride in our strategic partnership with the Rhode Island Lottery, a collaboration that showcases our expertise in media buying and strategy. Our agency has been instrumental in supporting a wide array of initiatives, from managing the media aspects of jackpot buys to orchestrating the launch of the new Monday night Powerball campaign to helping strategize and promote the 50th anniversary of the Rhode Island Lottery.
Our comprehensive approach to media strategy and buying encompasses a deep understanding of the lottery’s objectives, allowing us to craft campaigns that resonate with audiences and drive engagement. Through our collaboration, we have ensured that each campaign, whether it’s introducing the Monday night Powerball or celebrating decades of success, we over deliver.
As the Rhode Island Lottery continues to be a pivotal part of the state, DDL Advertising remains committed to providing the strategic support needed to amplify their message and reach. Together, we celebrate the past achievements and look forward to future successes, strengthening the bond between the lottery, its players, and the community it serves.
Check out all of the work we have executed and kind words our client has shared about working with us
Paul Masse
For over a decade, the DDL Advertising team has had the pleasure of collaborating with Paul Masse, nurturing a relationship that goes beyond mere business dealings. Our shared journey has enabled us to oversee the marketing and advertising strategies for their three Rhode Island locations with a sense of pride and commitment. Their family-owned ethos adds a personal touch to our partnership, one that we deeply value.
In celebrating their landmark 30th anniversary, DDL Advertising took the lead in broadcasting this significant milestone, ensuring the festivities resonated throughout the year. Our decade-long association has been marked by a consistent delivery of comprehensive advertising services. We excel in strategic media buying, maximizing visibility for the Paul Masse dealerships and solidifying their presence as a leading name in the automotive industry across Rhode Island and New England. Our team helps cherry pick community related events for the Paul Masse team to be part and/or sponsor. We pride ourselves on effective placement in all media channels and prime programming such as the Super Bowl and Olympics.
Our collaboration extends to managing both the internal and external design needs of the Paul Masse brands, across paid and organic channels. Together, we are committed to driving forward with innovation, dedication, and a shared vision, ensuring the Paul Masse dealerships continue to lead as industry pioneers.
Check out all of the work we have executed over the years and some BTS.
Naehas
DDL Advertising has been working with Naehas to strengthen their online presence through a strategic blend of technical SEO and website development. Since our collaboration began, we have focused on enhancing the health and performance of Naehas’s site, boosting its site health score by over 20% to reach the 90th percentile for all websites, according to SEMrush standards. Our work increased Naehas’s keyword rankings from 490 to a peak of 900, tripling their organic traffic.
In addition to comprehensive SEO improvements, we helped build SEO-optimized web pages tailored for lead generation, ensuring every page effectively captures interest and converts it into action. Our team also provided video editing support to complement Naehas’s digital assets, helping them achieve a cohesive, polished online brand.
DDL Advertising’s continued commitment to technical excellence and creative optimization has enabled Naehas to achieve robust visibility, increased keyword authority, and a significant boost in qualified leads. We’re excited to keep supporting Naehas’s growth in the ever-evolving digital landscape.
Stray Love
DDL Advertising has been a strategic partner for Stray Love, helping drive the success of their novel through a multifaceted Meta ads strategy, social media management, and web development. We crafted a robust ad campaign, testing every asset of a Meta ad—from headlines and primary text to images—until we developed eight full ads optimized for Stray Love’s audience. Each ad was stress-tested to ensure it maintained high performance, resulting in click-through rates (CTR) reaching up to 20%. This targeted approach led to a significant increase in novel sales, growing by 3-4x and continuing to climb.
Beyond advertising, DDL Advertising manages Stray Love’s social media presence, implementing strategies to foster community engagement and brand awareness. We hosted multiple giveaways to increase both social engagement and followers, successfully building a loyal online following. Additionally, we developed a fully optimized website for Stray Love, ensuring a cohesive digital experience that supports their brand and serves as a hub for their growing audience.
Our ongoing collaboration with Stray Love showcases DDL Advertising’s dedication to maximizing client success across digital channels, from social engagement to impactful advertising. We’re thrilled to continue supporting Stray Love’s journey.
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Ocean State Credit Union
Nexterra is a dent repair solutions company that is nationally and internationally recognized. The DDL team assists them with branding for van wrap designs, trade show booth displays, digital advertisements, and print out educational pamphlets.
R.I.D.E
DDL Advertising has been partnered with Longplex Family & Sports Center since its inception back in 2016. Our team is an extension to their’s. We have had a hand in helping with the company’s name, we created the logo for Longplex and most of the entities inside the establishment, such as Sports Kitchen and LP Fitness.
R.I.P.H.I.
Nexterra is a dent repair solutions company that is nationally and internationally recognized. The DDL team assists them with branding for van wrap designs, trade show booth displays, digital advertisements, and print out educational pamphlets.
Bow Wow Labs
DDL Advertising has been partnered with Longplex Family & Sports Center since its inception back in 2016. Our team is an extension to their’s. We have had a hand in helping with the company’s name, we created the logo for Longplex and most of the entities inside the establishment, such as Sports Kitchen and LP Fitness.
Our Approach
Why Choose DDL?
Strategic Brand Positioning
DDL Advertising excels in understanding market dynamics and consumer behavior, enabling us to strategically position your brand effectively. By conducting thorough market research and competitor analysis, we can identify unique selling propositions and craft compelling brand messages that resonate with your target audience.
Creative Excellence
DDL Advertising boasts a team of seasoned creatives who are adept at translating brand values into captivating visual identities and compelling narratives. Whether it's designing logos, creating multimedia campaigns, or developing engaging content, their creative prowess ensures that your brand stands out amidst the clutter, leaving a lasting impression on consumers.
Integrated Marketing Approach
DDL Advertising takes a holistic approach to branding, integrating various marketing channels seamlessly to maximize brand exposure and engagement. From traditional advertising mediums like print and television to digital platforms such as social media and search engines, we leverage a diverse array of channels to create a cohesive brand presence across multiple touchpoints, fostering brand loyalty and recognition.
Loved our branding? Check out some logos next!
