Rhode Island College

Since 2021 we have been planning, managing and executing almost all Rhode Island College’s marketing efforts from a “Be Bold” rebrand, transfer campaigns, summer programs, and more, DDL planned a $120,000 “blitz” campaign for Rhode Island College to spread the word about The Hope Scholarship. Leaning heavily on Streaming TV and prime time positions, RIC is expecting to see over 6M impressions, supported with additional traditional media tactics as part of separate campaigns. This campaign also included added value interviews with WJAR and WPRI. The creative was conceptualized, produced, and edited by DDL advertising as well.
The Hope Scholarship is a first of its kind in Rhode Island academic award. For students who meet its criteria they received their third and four years at Rhode Island College tuition free. That’s a four year degree with two years tuition free.