RIPHI | Faith in Action | Portfolio

DDL Advertising partnered with Brown University on a six-month campaign to promote STI testing and prevention among LGBTQIA+ communities in Mississippi. The campaign developed culturally relevant and inclusive content to resonate deeply with these communities, ensuring the messages were both informative and respectful of their unique cultural contexts. Through strategic targeting using creative provided by their team and messaging on Google, Youtube and Grindr the campaign achieved a conversion rate of up to 10%, significantly surpassing industry benchmarks.