Introduction
Super Bowl LIX, held on February 9, 2025, was not just the biggest football event of the year but also a marketing spectacle that captivated millions of viewers worldwide. With Super Bowl commercials being a prime-time showcase for brands, advertisers, and sponsors, this year’s lineup of Super Bowl ads 2025 brought innovation, humor, celebrity star power, and creativity to the forefront.
As audiences tuned in for the big game, they also eagerly anticipated the high-budget Super Bowl ads that have become a staple of Super Bowl Sunday. From big-name celebrities to bold brand strategies, these Super Bowl commercials made a lasting impact in the world of advertising and pop culture.
Here’s a look at the best Super Bowl ads 2025, showcasing marketing brilliance, engagement, and exposure across the television broadcast.
1. Budweiser’s "First Delivery" – A Classic Super Bowl Moment
📺 Brand: Budweiser | 🎭 Tone: Heartfelt & Nostalgic | 🏆 Impact: High
Budweiser continued its legacy of memorable Super Bowl commercials with “First Delivery,” an ad that tugged at the audience’s heartstrings. The commercial followed a determined young Clydesdale foal on a beer delivery journey, proving its strength and resilience. With a cinematic storyline and emotional depth, this Super Bowl commercial became one of the most talked-about ads of the night, topping the USA Today Ad Meter rankings.
2. Dunkin’s "Boston Strong" – A Star-Studded Ad
📺 Brand: Dunkin’ | 😂 Tone: Humorous | ⭐ Celebrities: Ben Affleck, Casey Affleck, Jeremy Strong, Matt Damon
Dunkin’ delivered a Super Bowl ad spot packed with celebrity power and Boston humor. Featuring Ben and Casey Affleck, Jeremy Strong, and Matt Damon, the Super Bowl commercial depicted the Affleck brothers managing a Dunkin’ store, with Jeremy Strong going full method actor, hilariously diving into a barrel of coffee beans. The ad became an instant fan-favorite, proving that Dunkin’ knows how to make a splash on Super Bowl Sunday.
3. Hellmann’s "When Sally Met Best Foods" – Nostalgic & Fresh
📺 Brand: Hellmann’s | 🎭 Tone: Nostalgic & Lighthearted | ⭐ Celebrities: Meg Ryan, Billy Crystal, Sydney Sweeney
Hellmann’s took a classic Hollywood approach with its Super Bowl ad 2025, reuniting Meg Ryan and Billy Crystal in a playful remake of the iconic diner scene from When Harry Met Sally. This time, their debate centered around mayonnaise, with a surprise cameo from Sydney Sweeney, adding a modern twist to this Super Bowl commercial.
4. Nike’s "So Win" – A Celebration of Women’s Sports
📺 Brand: Nike | 💪 Tone: Inspirational | 👟 Athletes: Sha’Carri Richardson, Caitlin Clark
Nike’s Super Bowl ad campaign focused on women’s achievements in sports, featuring track star Sha’Carri Richardson and basketball phenom Caitlin Clark. With empowering visuals and dynamic storytelling, this ad resonated with fans of all ages, showcasing Nike’s commitment to diversity, inclusion, and athletic excellence.
5. Jeep’s "Adventure Awaits" with Harrison Ford
📺 Brand: Jeep | 🎥 Tone: Cinematic & Rugged | ⭐ Celebrity: Harrison Ford
Jeep’s Super Bowl commercial was a visually stunning ad starring Harrison Ford, highlighting American landscapes and the thrill of adventure. The two-minute cinematic spot reinforced Jeep’s legacy of exploration and off-road capability, making it one of the most impactful Super Bowl ads 2025.
6. Michelob Ultra’s "Pickleball Hustle" – A Sports Ad with a Twist
📺 Brand: Michelob Ultra | 😂 Tone: Playful | ⭐ Celebrities: Willem Dafoe, Catherine O’Hara
Michelob Ultra capitalized on the pickleball craze, featuring Willem Dafoe and Catherine O’Hara as unexpected pickleball hustlers. This humorous Super Bowl ad proved that beer and sports—no matter the age—go hand in hand.
7. Uber Eats’ "Ultimate Delivery" – A Celebrity-Packed Spot
📺 Brand: Uber Eats | 🎭 Tone: Fun & Entertaining | ⭐ Celebrities: Matthew McConaughey, Martha Stewart, Charli XCX
Uber Eats delivered a star-studded Super Bowl ad, with Matthew McConaughey, Martha Stewart, and Charli XCX highlighting the convenience of food delivery in a playful, surreal manner. The big-budget commercial kept the Super Bowl audience engaged and was a viral hit online.
8. Booking.com’s "Muppet Takeover" – A Nostalgic Travel Ad
📺 Brand: Booking.com | 🏝️ Tone: Lighthearted & Nostalgic | 🧸 Featured Characters: The Muppets
Booking.com brought The Muppets into the Super Bowl ad spotlight, featuring them on travel adventures across the world. This family-friendly Super Bowl commercial effectively blended nostalgia, humor, and brand messaging.
9. Squarespace’s "Irish Innovation" – A Digital Success Story
📺 Brand: Squarespace | 🖥️ Tone: Whimsical & Smart | ⭐ Celebrity: Barry Keoghan
Squarespace’s Super Bowl ad 2025 transported viewers to the Irish countryside, where Barry Keoghan helped locals launch online businesses using Squarespace. This tech-driven commercial showcased how digital platforms empower small businesses.
10. Dove’s "Body Confidence" – A Powerful & Emotional Message
📺 Brand: Dove | ❤️ Tone: Emotional & Socially Impactful | 🔥 Theme: Body Positivity
Dove’s Super Bowl commercial delivered an emotional message about body confidence in young girls. The ad emphasized the importance of self-esteem, making it one of the most meaningful Super Bowl commercials of the night.
The Impact of Super Bowl Ads 2025
This year’s Super Bowl commercials reflected the latest trends in marketing, brand storytelling, and consumer engagement. Advertisers leveraged humor, nostalgia, social awareness, and star power to craft memorable Super Bowl ads that resonated with millions of viewers.
🔹 High-profile brands like Budweiser, Dunkin’, Jeep, and Michelob Ultra used innovative marketing strategies to make a lasting impact.
🔹 Super Bowl Sunday remains the biggest stage for advertisers, combining sports, entertainment, and advertising innovation.
🔹 With massive budgets and top-tier talent, these Super Bowl commercials pushed creative boundaries, setting new standards for advertising excellence.
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