Wake Up With Seasons

Development:

We have been working with Seasons Corner Market for a decade, helping them grow their brand and presence through traditional, digital, and paid media. Recently, we were presented with the idea for a television campaign that would feature a series of short, similar ads.

The first step was to find an angle. After brainstorming several possibilities, we were drawn to “Wake up with Seasons.” Over the past several years, the Seasons brand has grown to be a major contender in the convenience market across New England. Additionally, the branding, messaging, and offerings have expanded considerably. Most notably, Seasons Corner Market has opened up three Corner Market Café locations in their stores, with plans to welcome many more. Wake up with Seasons was a way to solidify Seasons Corner Market as a household name.

With the theme in mind, we now had to think of a way to bring this aspect to life with cohesive messaging. Community and quality service are two of the most important points of emphasis with Seasons, so we decided to make a campaign centered around people. We would film employees, as well as the owner, sharing why they enjoy working at Seasons. Additionally, we would film customers answering how they start their day at Seasons Corner Market. These short responses would be edited into 15 and 30 second spots.

Given how difficult it can be to offer a genuine response in front of a camera (and working within a 10-second window!), we figured it would be wise to have some scripts ready to provide for our employees and customers. We still went for authentic replies, but this was just to offer inspiration.